PROJECT OVERVIEW

Sea Beauty is an independently owned hair and aesthetics studio located in Cambridge, Ontario specializing in eyelash and hair extensions since 2018. Salicia, the founder, has always been inspired by the calming effects of the waves and sun during a trip to the beach and how this atmosphere is enough to make a person leave their stress behind. We wanted to bring this experience to life through her branding. My goal was to reflect a feminine yet luxe aesthetic through delicate typography, monogram, and seashell brand mark for the logo suite. A coastal, soft, inspired colour palette brought the vision together by pairing green and blue hues to reflect natural sea glass and pink to add warmth to the palette.