On The Block Beauty
Logo + Branding
Social Media Branding
On The Block Beauty is an independently owned studio by Alanah Bennett located in Cambridge, ON specializing in body waxing and body contouring services. Alanah’s mission with OTB Beauty is to end the stereotypes involving beauty services while providing an experience that is inclusive to everyone regardless of gender or ethnicity, and wanted this to reflect in the brand identity. We chose a creative direction with a minimalistic approach including a warm-neutral colour palette to evoke feelings of security and safety. For a timeless addition, I created line art drawings of bodies and faces as graphic elements for the brand collateral and service cover images as seen on the website.
Sierra is truly the best at what she does. She has created a platform that is so aesthetically pleasing to the eye, but also easy for anyone and everyone to access. New clients are constantly recognizing me for how amazing my website looks.
Alanah B. Owner of On The Block Beauty
The objective of the website was to allow for a seamless experience when users booked appointments and easily educate users about the services offered as well as pre and post-care information. You can view the live website here.