Melo &  Co. is a small business located in Cambridge, Ontario providing handmade bath and beauty products made with organic oats and natural ingredients for anyone with sensitive skin, young children or those looking for clean products. We wanted the brand to be colourful and fun while maintaining a modern and clean approach to every element. We also wanted to find a balance in colour that appealed to both young children and adults. This influenced the colour palette to include hues of blue and purple paired with warm neutrals to ensure their products and print collateral look beautiful and timeless in everyone’s bathroom. Organic oats are the core ingredient in all of their products so to add a delicate touch, I included a hand-drawn oat plant to the logo suite.